About McRae’s Environmental Services Ltd.
With over 65 years of experience, McRae’s Environmental Services Ltd. has established itself as Western Canada’s premier provider of industrial and environmental services. Headquartered in Canada, McRae’s is committed to delivering innovative, reliable, and sustainable solutions for a diverse range of clients, from municipal and industrial sectors to residential and commercial customers.
McRae’s offers a comprehensive suite of services, including environmental remediation, industrial cleaning, hydro excavation, and waste management. Their dedication to safety, efficiency, and environmental responsibility has earned them the trust of clients across the region, making them a go-to solution provider for complex and critical projects.
At the core of their success is their ability to adapt to changing industry standards and technological advancements, ensuring they remain a leader in the field.
Challenges
When we first partnered with McRae’s Environmental Services Ltd. in 2015, they were facing several challenges in their digital presence:
- Google Ads Mismanagement: Their Google Ads campaigns were unstructured, leading to inefficiencies in spending and performance.
- No Conversion Tracking: They lacked proper conversion tracking and analytics, making it difficult to measure campaign success or ROI.
- High Cost-Per-Click (CPC): The absence of an optimized strategy resulted in unnecessarily high advertising costs.
- SEO Deficiency: Their website was not SEO-optimized, with minimal content and no ranking for targeted keywords.
Solutions Implemented
To address the challenges faced by McRae’s Environmental Services Ltd., we implemented a comprehensive digital strategy that focused on achieving both immediate and long-term results:
- Google Ads Optimization:
- Restructured their ad campaigns to ensure better targeting and efficiency.
- Implemented proper conversion tracking and analytics to monitor performance and ROI.
- Achieved a 60% reduction in Cost-Per-Click (CPC) within two weeks.
- Improved Conversion Rate:
- With the restructured campaigns and optimized budget allocation, the conversion rate increased by 80%, allowing McRae’s to achieve better results with less ad spend.
- Website Redesign:
- Built a brand-new, mobile-friendly, and Google-optimized website with a clear strategy for improved user experience and search engine visibility.
- Search Engine Optimization (SEO):
- Implemented a robust SEO strategy with high-quality content and keyword targeting.
- Within three months, the website ranked on the first page for highly competitive keywords.
- Within six months, McRae’s achieved top 3 positions for key terms and has maintained that ranking ever since.
Results
The partnership between McRae’s Environmental Services Ltd. and our team led to significant improvements in their digital presence, driving measurable results across key performance indicators:
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60% reduction in Cost-Per-Click (CPC)
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80% increase in conversion rate
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First-page ranking for competitive keywords within 3 months
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Top 3 rankings for key search terms within 6 months