(Automotive Services)
McRaes Environmental Services
With over 65 years of experience, McRae’s Environmental Services Ltd. has established itself as Western Canada’s premier provider of industrial and environmental services. Headquartered in Canada, McRae’s is committed to delivering innovative, reliable, and sustainable solutions for a diverse range of clients, from municipal and industrial sectors to residential and commercial customers.
Challenges
- High cost-per-click reduces overall marketing efficiency
- Low conversion rates despite consistent traffic
- Limited visibility on search engines for key service keywords
- Under-optimized campaigns with weak targeting
- Lack of a structured SEO and paid media strategy
The Strategy
- Campaign Optimization: Restructured Google Ads campaigns to improve targeting and reduce wasted spend.
- Conversion Rate Optimization: Enhanced landing pages and user experience to increase conversions.
- Advanced Keyword Strategy: Targeted high-intent and location-based keywords for better lead quality.
- SEO Implementation: Improved on-page SEO, technical structure, and content to boost rankings.
- Data & Performance Tracking: Implemented accurate tracking to continuously optimize performance.
- Audience Targeting: Refined audience segments to focus on high-converting users.
The Results
Reduction in CPC
0
%
Increase in Conversion Rate
0
%
Top 3 Google Rankings within 6 Months
0
Other Case Studies
- 70% Lower CPC
- 80% Higher Conversion Rate
- Top 3 Ranking in 6 Months
- 70% Lower CPC
- 80% Higher Conversion Rate
- Top 3 Ranking in 6 Months
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