How GlassCo Auto & Window Achieved Market Leadership and Expanded to Three Locations with the Highest Impression Share, Surpassing Long-Established Competitors
GlassCo Auto & Window offers expert auto glass repair, windshield replacement, and residential/commercial glass services across the Lower Mainland. With a fully equipped mobile glass shop, certified technicians, and ICBC accreditation, they provide fast, on-site glass repairs for vehicles, homes, and commercial fleets, ensuring minimal downtime.
Challenges
The client had previously worked with an agency that lacked the knowledge and resources to properly manage and scale their Google Ads campaigns. The past agency was unable to help the client open new locations, and the existing Google Ads structure was immature, with improper conversion setups. The platform was unable to learn effectively, resulting in wasted ad spend and poor audience targeting. GlassCo Auto & Window needed a more effective strategy to drive growth and expand to new locations.
Solutions Implemented
We performed a thorough audit of the existing Google Ads account, identifying inefficiencies at both the campaign and ad group levels. The campaigns were rebuilt with a refined structure, leveraging past performance insights. Key actions included:
- Campaign Structure Optimization: Reworked campaigns and ad groups for better performance.
- Conversion Tracking & Analytics: Corrected conversion setup, implemented primary and secondary conversions, and integrated Google Analytics.
- Audience & Behavioral Targeting: Created targeted audiences, used LinkedIn, GMB, and behavioral analytics to reach the right users.
- Expanded Ad Inventory: Incorporated a variety of ads, from search to display, call ads, PMax, and dynamic ads to target customers at different touchpoints.
Results
The partnership between GlassCo Auto & Window and our team led to significant improvements in their digital presence, driving measurable results across key performance indicators:
%
60% reduction in Cost-Per-Click (CPC)
%
40% Increase in Overall Business Inquiries
%
70% Growth in Website Traffic
Successful Expansion to 2 New Locations