(Automotive Services)
Glassco Auto & Window
GlassCo Auto & Window offers expert auto glass repair, windshield replacement, and residential/commercial glass services across the Lower Mainland. With a fully equipped mobile glass shop, certified technicians, and ICBC accreditation, they provide fast, on-site glass repairs for vehicles, homes, and commercial fleets, ensuring minimal downtime.
The Challenge
- Previously partnered with an agency lacking expertise to scale Google Ads effectively
- Inefficient campaign structure limiting performance and growth
- Incorrect conversion tracking affecting optimization accuracy
- Wasted ad spend due to poor targeting and setup
- Limited support for business expansion into new locations
The Strategy
- Campaign Structure Optimization: Reworked campaigns and ad groups for better performance.
- Conversion Tracking & Analytics: Corrected conversion setup, implemented primary and secondary conversions, and integrated Google Analytics.
- Expanded Ad Inventory: Incorporated a variety of ads, from search to display, call ads, PMax, and dynamic ads to target customers at different touchpoints.
- Audience Targeting & Setup: Created separate sets of custom and lookalike audiences to effectively target the right users.
- Website Redesign: Completely redesigned the website with a modern, user-friendly layout focused on improving conversions, mobile experience, and lead generation
- Location Expansion Support: Added and optimized new service locations to support business growth and increase local visibility
The Results
Reduction in CPC
0
%
Increase in Business Inquiries
0
%
Growth in Website Traffic
0
%
Expansion to 2 New Locations
0
Other Case Studies
- 70% Lower CPC
- 80% Higher Conversion Rate
- Top 3 Ranking in 6 Months
Trusted By Canadian Brands Who Demand Real Results
