How GlassCo Auto & Window Achieved Market Leadership and Expanded to 3 Locations, Surpassing Established Competitors
GlassCo Auto & Window offers expert auto glass repair, windshield replacement, and residential / commercial glass services across the Lower Mainland. With a fully equipped mobile glass shop, certified technicians, and ICBC accreditation, they provide fast, on-site glass repairs for vehicles, homes, and commercial fleets, ensuring minimal downtime.
Challenges
GlassCo Auto & Window previously partnered with an agency that lacked the expertise and resources to effectively manage and scale their Google Ads campaigns.
The agency failed to support GlassCo’s expansion efforts, and the existing Google Ads structure was inefficient, with inaccurate conversion setups. This hindered the platform’s ability to optimize, leading to wasted ad spend and ineffective audience targeting. GlassCo Auto & Window needed a more robust strategy to drive growth and successfully expand to new locations.
Solutions Implemented
We performed a thorough audit of the existing Google Ads account, identifying inefficiencies at both the campaign and ad group levels. The campaigns were rebuilt with a refined structure, leveraging past performance insights. Key actions included:
- Campaign Structure Optimization: Reworked campaigns and ad groups for better performance.
- Conversion Tracking & Analytics: Corrected conversion setup, implemented primary and secondary conversions, and integrated Google Analytics.
- Audience Targeting & Setup: Created separate sets of custom and lookalike audiences to effectively target the right users.
- Platform Integration & User Tracking: Integrated Google My Business (GMB), set up store visit and offline conversion data, and leveraged third-party behavioral analytics to optimize user targeting and performance tracking.
- Expanded Ad Inventory: Incorporated a variety of ads, from search to display, call ads, PMax, and dynamic ads to target customers at different touchpoints.
Results
The partnership between GlassCo Auto & Window and our team led to significant improvements in their digital presence, driving measurable results across key performance indicators:
%
Reduction in Cost-Per-Click (CPC)
%
Increase in Overall Business Inquiries
%
Growth in Website Traffic
Successful Expansion to New Locations
Client Review
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