How Furniture Land Boosted Brand Awareness and Foot Traffic Through Targeted Social Media
Furniture Land, a trusted name in furniture retail across the Lower Mainland, BC, operates two showrooms in Surrey and Richmond. In a competitive market with numerous nearby competitors, Furniture Land aimed to enhance brand awareness and draw a larger audience to its showrooms.
Challenges
Despite its strong reputation for high-quality furniture, Furniture Land faced challenges in standing out in the crowded Lower Mainland market. With many nearby stores offering similar products, the competition made it harder to grab attention. The store also struggled to attract consistent foot traffic, highlighting the need for a more effective strategy to boost brand visibility and showcase the unique value of its Canadian-made furniture.
Solutions Implemented
Our agency collaborated with Furniture Land to craft a strategic digital marketing plan aimed at increasing brand awareness and driving showroom traffic. Key actions included:
- Social Media Content Creation: Our social media and video production teams created engaging posts, from product reviews to educational content, to build trust and resonate with Furniture Land’s audience.
- Targeted Social Media Ads: We ran paid campaigns on Facebook, Instagram, and TikTok, focusing on increasing brand awareness and drawing in new customers.
- Store Visit Campaigns: We designed compelling ads aimed at encouraging more foot traffic, using eye-catching visuals to highlight Furniture Land’s unique product offerings.
Results
The partnership between Furniture Land and our team led to significant improvements in their digital presence, driving measurable results across key performance indicators:
K+
500,000+ Social Media Impressions
%
30% Increase in Showroom Visits
%
20% Growth in Customer Inquiries
%
15% Increase in Social Media Engagement