How All Star Roofing Secured a Leading Position Among Vancouver’s Roofing Companies, Outpacing Competitors in a Crowded Market
All Star Roofing is a reputable roofing company based in Vancouver, specializing in both residential and commercial roofing services. Despite their high-quality work, they were struggling to generate leads and grow their business due to ineffective marketing strategies.
Challenges
After working with an agency for over two years, All Star Roofing’s owner was very disappointed and frustrated, as they weren’t seeing any significant results. Despite paying for marketing services, they weren’t receiving the business needed to run a smooth operation. The previous agency failed to optimize their online presence effectively, lacked expertise, and did not deliver meaningful insights or strategies. When the client approached us, they needed a solution that could generate leads and provide tangible business growth.
Solutions Implemented
We immediately recognized that we had to rebuild from scratch due to the previous agency’s ineffective efforts. Our solution included:
- Website Optimization: We made slight adjustments to the client’s website, focusing on on-page SEO improvements to make it more search-engine friendly.
- Comprehensive SEO Strategy: We developed and implemented a robust on-page and off-page SEO strategy that focused on keyword research and building domain authority.
- Google Ads Campaigns: We created and managed a new Google Ads account, targeting specific keywords and ensuring precise targeting and conversion tracking to optimize ad spend. This was essential as we had to start fresh, having received no prior insights or data from the previous agency.
Results
Within six months, All Star Roofing saw remarkable improvements:
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Increased Lead Generation: Google Ads campaigns delivered consistent and high-quality leads, significantly boosting business inquiries
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Top Rankings for Key Keywords: Through targeted SEO efforts, All Star Roofing secured top positions for highly competitive keywords in Vancouver’s competitive roofing market.
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Client Satisfaction: The client was highly satisfied with the results, receiving multiple referrals due to the business growth they experienced.
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Sustained Business Growth: The optimized campaigns continued to drive significant ROI, helping All Star Roofing expand its client base and solidify its online presence.