Over the last decade, digital marketing firms in Vancouver have come a long way. Digital marketing Vancouver has become a primary source of marketing for businesses, particularly since the pandemic and as many transactions have shifted to the digital space. Not only that, but this shift occurred quickly, requiring marketers to pivot at a near-rapid pace.

This, of course, causes many marketers to wonder where they should direct their marketing budget. This is a problem that many businesses want to solve but may be unable to do so on their own.

In this blog, we’ll go over the most common types of Vancouver digital marketing tactics and how to pick the right mix to meet your B2B marketing objectives.

What is Digital Marketing?

First and foremost, what exactly is digital marketing? As previously stated, marketing has rapidly shifted to the digital space, and some marketers who previously relied on traditional marketing strategies now only have digital options.

Simply put, digital marketing is a type of marketing that takes advantage of the digital space. It is based on digital technologies such as computers, mobile devices, and digital platforms such as social media, SEO, and Google Ads.

5 Types Of Digital Marketing

The intended audience plays a large role in determining which digital marketing tactic is best for your goals. Each tactic can be tailored to a specific demographic, their behaviors, and, of course, your digital marketing strategy’s goals.

Here are five different types of Vancouver digital marketing tactics to consider when approaching your digital campaigns. Naturally, this isn’t an exhaustive list, but it’s a good place to start (and for some businesses, it may be all they need).

1. Search Engine Optimization

Search engine optimization (SEO) will almost certainly always be an important component of an effective digital marketing strategy. With the end of third-party cookies, digital marketers, like social media marketers, must become savvy SEO experts as well. The goal of SEO is to rank higher on a search engine results page (SERP), resulting in increased brand/product visibility and traffic to your website.

To accomplish this, our SEO experts conduct research on short-tail and long-tail keywords and use them strategically in website copy, headings, meta descriptions, and even URLs. These keywords are specific to the search behaviors of prospective customers. When they enter these keywords into the search engine, Google crawlers “crawl” the web, and if your website hits on those keywords, it may rank higher than other websites. Good SEO also entails properly structuring your website, ensuring that your images are search optimized, and having solid backlinks.

2. Develop A Strong Website

A strong website should be part of your B2B marketing strategy. Your website is frequently the first point of contact for potential customers with your company. As a result, making a good first impression is critical.

It is critical to focus on creating a user-friendly experience when developing your website. Your website should be simple to use and tailored to your intended audience.

3. Email Marketing

Email marketing, contrary to popular belief, is still one of the most effective digital marketing tactics. Despite the rise of social media marketing, a well-timed and strategic email marketing campaign can outperform other digital marketing tactics.

Email marketing software provides numerous methods for analyzing an email campaign. Email marketing can pinpoint what works and what doesn’t, from open rate to click-through rate to final conversion rate.

An effective email marketing campaign will typically include the following elements:

A personalized element: Subject lines and openings that include the recipient’s name help to familiarize the recipient with the brand and can be used to increase open rates and click-through rates.

A sense of urgency: Email copy that conveys a sense of urgency will result in a more successful email campaign. In the CTA, emphasize the timeframe and benefits to the recipient.

Allow recipients to set their preferences: One of the reasons email marketing campaigns work so well is that recipients have a lot of say in how they want to hear from you. This can also assist you in streamlining your mailing list and targeting specific prospects with targeted campaigns.

4. Social Media Marketing

Social media marketing is one of the fastest growing marketing tactics, and it continues to grow. With the impending end of third-party cookies, marketers are turning even more to social media platforms to reach their target audience.

However, social media marketing extends far beyond posts, reactions, and comments. Depending on the goal of the campaign, effective social media marketing must be consistent and targeted (brand awareness, new product or services launch, sales and deals).

5. Marketing Automation & CRM

Marketing automation and CRM are two essential B2B marketing tools. Marketing automation software can assist you in automating marketing tasks such as email marketing, social media marketing, and lead nurturing. All of your manual tasks add up, and by using automation software, you can save time and focus on other aspects of your business.

Furthermore, as your company grows, managing customer relationships becomes increasingly difficult. Because current trends favor personal, empathetic customer service, CRM software can assist you in bringing that personal touch to every customer interaction, no matter how many there are. It’s also useful from an administrative standpoint, because a CRM tool tracks customer needs and purchase history. Marketers can then use that massive amount of data to create micro-targeted campaigns.

Partner With Our Vancouver Digital Marketing Company

Carrying all of this on your own team can sometimes be too much for them. Working with Vancouver digital marketing experts may be the answer.

Elegant Marketing collaborates with our clients to create customized digital marketing strategies, and then we support them by creating marketing assets, managing campaigns, testing, tracking, and reporting.

Do you want to learn more about our Vancouver digital marketing services? Call us at 604-353-5432 right away.